Induction project


Market Research



Both of these posters are well-made but very simple. The simplicity of them is great because it gets straight to the point and there isn't so much going on that you can't tell what they're about. They both have a simple slogan and show where you can inquire about going to the college or find out further information. The first one has an image of people working whereas the second image has nothing to do with the actual college, so to improve the poster they could've added an image of the campus.


Planning


After taking a few photos I narrowed it down to two images that I had to choose between but in the end I went with the first image. The reason I chose that image is because I felt like there was more space for me to add the college logo etc, I also felt that an image with fewer students was a good idea since there is less going on making it easier to focus in on the point of the poster. 



               
(I couldn't find the original poster drafts anywhere but I didn't really have a vision at that point)

My drafts didn't really have much added to them except for the college logo and the website at the bottom, I didn't change much between that and my final product but there were clear additions made such as the slogan "potential to be amazing" which I feel adds an inspiration touch and is taken from the brief.
I still believe the first image was a better one to use for the poster due to the fact that it's more colourful but still has the same effect as the other image.

Due to my work being lost multiple times and a lot of last minute changes, I wasn't able to get any peer assessment.


Final product




I think I could've done a better job at meeting the brief. I didn't do a great job of highlighting the points of coming to Sunderland College and particularly studying creative media. I do however, believe this fits the target audience intended due to the fact that there are clear parts to pay attention to and has basic information such as the website which will lead to more useful information about the college and studying here.
I did also use the slogan given and that may be seen as an inspirational phrase to some students.


Next time I will follow the brief more closely and be more careful about having backups of my work. 
Another thing I need to work on is my editing skills as I'm not great with Photoshop or premiere pro.

Overall, for a first project I'm fairly happy with what I have done but I know I could do better and will definitely use this as a learning experience that'll help with future projects. 


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