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Showing posts with the label Smile campaign

Smile campaign evaluation

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Post-production diary

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 25/01/22 Today I began editing the footage for my podcast. The first thing I had to do was listen through and and cut out any pauses or parts that didn't make any sense along with the parts where we went too off topic. The only tools I used were the scissor tool to cut the clips down and the pointer tool to move the clips together. I had to listen through the podcast a couple of times and it didn't end up being perfect due to previous issues that could only be fixed by rerecording but we didn't have the time to record the whole things again and so a lot of the clips needed to be cut meaning the podcast isn't very long. 28/01/22 Today I plan on beginning the editing process of my project. My goal for this session is just to find the shots that I want to use as my final shots and to cut them down where necessary such as when my actor broke character. Once I have done that if there is time left I will look for static sounds to use in the first scene. In todays lesson, I f...

Production diary

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 18/01/22 Today we began filming our podcast. We went into the studio and set up the equipment which included logging into the apple mac in the studio and opening logic pro to record the audio on. In terms of microphones we used a RODE NR1A which is a microphone that a lot of people tend to use for podcasts. The guests and I had a conversation beforehand to make sure we knew what we were going to talk about and the order in which we were going to talk about each topic. It was very loosely scripted in the way that the intro and outro were written up but the rest was more or less unscripted, we had a list of things to talk about but we didn't have specific things within the topic written down since we wanted to create a natural conversation as we felt that would be more entertaining. We did a few takes to make sure the microphones were set to the right level and weren't peaking and to make sure the audio was adequate.  The issues that occurred during the recording is that a musi...

Pre-production checklist

This is a pre-production checklist that lists what I have completed and what I have yet to do in detail. This is there to keep track of my progress and to go back to when I move on to production. Smile campaign pre production checklist from Sasha805356

Risk assessments

These risk assessments list all of the possible risks and the severity of them before and after listing a way to make the environment safer for everyone involved. This is there to keep everyone safe and if any issues do occur there is evidence that there were necessary precautions in place. Risk assessment A and B from Sasha805356 Risk assessment B part 2 from Sasha805356 Risk assessment B part 3 from Sasha805356

Location Scouting and Permissions

The location scouting form is an evaluation of the location in which filming will take place, in this case a classroom. This lists things such as the address and parking areas to make sure that the location is suitable. Location scouting from Sasha805356 The location release form is showing that I have permission to film in this space and also lists any fees along with the property manager and the location address. Location release from Sasha805356

Personnel list, resource list and contributors release

The personnel list contains the name of the producer/ director and any participants. This is to keep track of who is involved in production. Personnel list from Sasha805356 This resource list contains all the materials that will be used in production of the smile campaign. This is for organisation purposes so all the necessary items are known and kept in tact.  Resources list from Sasha805356 The contributors release form is to show that I have the consent of anyone who is involved in the production of this product. In this case it is the consent of the actor. Contributors release form from Sasha805356

Script/ production notes

Script from Sasha805356

Research self-assessment checklist

This is a research self assessment where I listed in detail what I had completed at that point in terms of AC1: informing ideas. This was to keep track of what I had done and what I needed to do and do better. Research self assessment (smile campaign) from Sasha805356

Pitch feedback

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  I sent out a survey to the people I showed my pitch to so they could give me feedback and explain what I did well and anything I could improve on to make my final product the best it could be. Here I asked what they thought of the layout of my pitch and they both responded positively specifically pointing out the colour scheme. Next I asked if the way I presented my ideas was enjoyable and they both said yes. I asked what I could've doe to improve my pitch. They both said I should've shown more of the research I had done. The second person saying that I could've explained the USP in a different way although they did not elaborate on how I could do that. I asked what I did well and both participants seemed to think I explained my idea for the final product well and the second person though I explained my reasoning for them well too.  Lastly, I asked for any after thoughts and one participant responded saying I could've spoken more about colour choices.

Podcast notes

  Intro- Quick welcome - One in four people experience mental health issues each year - One in six people experience mental health issues each week - One in five people have suicidal thoughts every day - Mind provide advice and support - They campaign to improve services - They raise awareness and promote understanding - They offer supported housing, crisis helplines, drop in centers, training schemes and counselling. - Mind.org.uk Guests- Mention that there are guests in the studio today - Guests introduce themselves Questions-  What helps with your mental health? What unhealthy coping mechanisms do you use? What are some things that make you smile? Topics to talk about- - Pets - Games - Music Outro- Goodbye and thank you for listening

Pitch/ Rationale

Here is my pitch for the Smile Campaign, the purpose of this rationale is to showcase some of my research and my ideas for the final advert. Rationale from Sasha805356

Audience research and profiling

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  We created surveys to figure out our audience statistics and these were the results. Key demographics: When I asked my audience how old they were- 86.7% said 16-18 meanwhile 13.3% said they are 19-24. Since 16-18 accounts for the majority of people who took this survey they will be my main target demographic in terms of age. When people were asked about their gender identity 53.3% said male, 40% said female and 6.7% said non-binary. Next, I asked people how good their mental health is and the majority being 46.7% said their mental health is average. Nobody said excellent, 13.3% said good, 26.7% said poor and 13.3% said poor. Although the majority said average a lot of 26.6% are along the poor metal health scale so they are still an important demographic to account for when creating my product. Since this is the smile campaign people were asked how often they smile. 56.3% said sometimes which is the answer I was expecting since smiling is a natural occurrence, along with 6.7% sayi...

Subject matter research

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Stress is the bodies response to pressure. There are numerous different situations that can cause stress whether that's work or family related. It's often triggered when experiencing something new or when there is a deadline ahead. Everyone deals with stress differently and everyone has different coping mechanisms and this can often depend on past experiences and figuring out what works best for you as an individual. This particular campaign is about the impact smiling can have on mental health, below is a website that briefly talks about the mental and physical benefits of smiling.   S urprising benefits of smiling .   This part of the article explains some of the benefits of smiling and it shows that there are mental and physical elements. The mental health based one being the reduction of stress, stress being a major cause of a lot of other mental and physical issues.   The physical ones being reduced blood pressure, pain and can help to strengthen the immune system, along ...

Client research

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 Mind is a charity dedicated to the fight for mental health. They're a mental health charity based in England whilst also being available in Wales that provides information, advice, research and help for those struggling with mental health and people who wish to be more compassionate to those who may be struggling.  The charity was founded in 1946 as the National Association for Mental Health but was renamed Mind in 1990's. As of right now the charity has been running for 75 years and is currently run by Stephen Fry. Mind are there to aid those struggling with their mental health and to empower them to get the help they need. They make it clear this is something they're very passionate about and will do everything in their power to help others as any good charity should. Mind being a charity relies on donations to both pay the workers and to fund the charity altogether and one thing that helps to get more donations is the support they get from well known people. Getting sup...

Editing (AC1)

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  Continuity editing- Continuity editing is a process in which related shots are combined into a sequence to keep up the consistency of the story. The purpose of this editing style is to create a coherent sequence that draws the audience's attention and creates the illusion of reality. (example: jump cut) Non Continuity editing- Non continuity editing is when are mismatched to disrupt the impression of time. This brings the audience's attention to the cut and disturbs the illusion of reality. (example: flashbacks)

Videography (AC1)

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Camera Shots and Angles Low angle shot - A low angle shot is a picture or a film sequence taken from below the subject.This shot gives the impression that the subject is strong and powerful. This can be used when antagonists are talking to people working for them. It can also be used on the protagonist and is often used when they are about to beat the villain. High angle  A high angles shot is a technique in which the camera looks down on the subject from a high angle. High angle shots are often used to make the subject seem vulnerable or powerless when applied correctly. Dutch angle- The Dutch angle shot also known as a canted angle, a Dutch tilt or an oblique angle. This technique consists of an angled camera shot where the horizon line isn't parallel with the bottom of the frame, and vertical lines are at an angle to the side of the frame. Overhead shot- An overhead shot is an extreme high angle shot that is directly or almost directly above the subject. It allows the viewers in...