Sasha Tait Creative Media

 

  08/02/22 Today I plan on starting the post-production or editing process of the Canon campaign. There isn't a specific amount that I have planned on getting done today, I just want to play around with placement and getting the basics done to then get more of the detail done in the next lesson. The first step was to open both of the images on photoshop separately and then move them both into the same session. and use the eraser tool to get rid of the parts of the second image that aren't necessary. It's very important to make sure the placement of the second image is right and lines up perfectly, making it look natural.  This is the product so far after playing around with placement and making sure all of the correct parts are erased. the aim was really just to make it look as natural as possible and not out of place. The next thing I did was play around with the brightness and contrast so the models face can be seen more clearly. I played around with this for a while and ...

  18/01/22  Today I aim to start the production of the Canon campaign. There are two images that I need and I aim to do as many takes as possible to make sure I get the exact shots that I want. I will need to acquire a camera and tripod from college and go along to the studio where I will be using the lights that are already in there and a mirror which is also stored in the there as a prop. I need to be sure I have enough time to set up the light and make sure the mirror is in place. I also need to be sure that my model knows what to do and that they are okay with following my directions. The first shot that I'm aiming to get is one where the model can be seen in the mirror reaching out in a dramatic manor. The second image is the model facing away from the mirror looking happy. My aim here is to represent the journey of self discovery. I feel as though I accomplished my goal of taking all the pictures that I need and also had no issue acquiring the needed equipment such as th...

The contributors release form is to show that I have the consent of anyone who is involved in the production of this product. In this case it is the consent of the actor. Contributors form from Sasha805356 The location scouting form is an evaluation of the location in which filming will take place, in this case a classroom. This lists things such as the address and parking areas to make sure that the location is suitable. The location release form is showing that I have permission to film in this space and also lists any fees along with the property manager and the location address. The personnel list contains the name of the producer/ director and any participants. This is to keep track of who is involved in production. This resource list contains all the materials that will be used in production of the smile campaign. This is for organisation purposes so all the necessary items are known and kept in tact.  These risk assessments list all of the possible risks and the ...

I created a survey in order to get some feedback on my rationale. This is so I can see what I did well and what I could improve on in the future and in creating my final product. The first question I asked was what they thought of the layout of my pitch as the way I present m ideas is very important. I need to make my ideas sound convincing and exciting. I proceeded to ask if the way I presented my pitch was enjoyable as I need to present my ideas in a certain way to appeal to an audience. I asked what I could do to improve my pitch and was given some valid feedback. This now tells me that when pitching any ideas in the future I need to include as much information as possible and make sure to explain my ideas in better detail. Finally, I asked what I did well in my rationale and was met with positive responses telling me that I did a good job in terms of presenting and made it clear what I was talking about which is a good thing to keep up when pitching ideas in the future. I did also ...

 Here is the rationale for the canon campaign, the reason for this was to showcase some ideas and previous research done in a written form. Canon rationale from Sasha805356

  The brief states that the primary audience for this campaign is for young people, more specifically ages 15-25. The reason for this product being aimed at younger people and this specific age group is because Canon wants to encourage young people to form a brand allegiance since they are the future. The reason for bringing young people and encouraging them to get involved in photography and keep the art form alive. By knowing the key demographic of age we can assume that in terms of social grade they are D grade since a lot of these people will be students of just leaving education.

Canon is our client and they have launched a campaign titled 'Journeys'. The purpose of the company is to highlight how photography can be used artistically on its own or as a combination with other forms of media or art. The purpose of Canon as a company is to help people realise the power of their imagination and the impact that art can have. Everything they do is with the intent of inspiring and encouraging people to confidently explore their creative side and embrace their vision. They have a philosophy called the Kyosei philosophy. Kyosei is a Japanese concept that means 'living and working together for the common good'. They believe it brings to life their commitment to philosophy along with creating an environment for people to grow and thrive. Since they are the worlds leading imaging brand they want to create more advanced technology and to celebrate innovation. The outcome of this campaign must clearly relate to the title 'Journeys'. It can be created ...