Sasha Tait Creative Media

This is a pre-production checklist that lists what I have completed and what I have yet to do in detail. This is there to keep track of my progress and to go back to when I move on to production. Smile campaign pre production checklist from Sasha805356

This is a research self assessment where I listed in detail what I had completed at that point in terms of AC1: informing ideas. This was to keep track of what I had done and what I needed to do and do better. Research self assessment (smile campaign) from Sasha805356

I created a survey in order to get some feedback on my rationale. This is so I can see what I did well and what I could improve on in the future and in creating my final product. The first question I asked was what they thought of the layout of my pitch as the way I present m ideas is very important. I need to make my ideas sound convincing and exciting. I proceeded to ask if the way I presented my pitch was enjoyable as I need to present my ideas in a certain way to appeal to an audience. I asked what I could do to improve my pitch and was given some valid feedback. This now tells me that when pitching any ideas in the future I need to include as much information as possible and make sure to explain my ideas in better detail. Finally, I asked what I did well in my rationale and was met with positive responses telling me that I did a good job in terms of presenting and made it clear what I was talking about which is a good thing to keep up when pitching ideas in the future. I did also ...

 Here is the rationale for the canon campaign, the reason for this was to showcase some ideas and previous research done in a written form. Canon rationale from Sasha805356

Here is my pitch for the Smile Campaign, the purpose of this rationale is to showcase some of my research and my ideas for the final advert. Rationale from Sasha805356

  The brief states that the primary audience for this campaign is for young people, more specifically ages 15-25. The reason for this product being aimed at younger people and this specific age group is because Canon wants to encourage young people to form a brand allegiance since they are the future. The reason for bringing young people and encouraging them to get involved in photography and keep the art form alive. By knowing the key demographic of age we can assume that in terms of social grade they are D grade since a lot of these people will be students of just leaving education.

Canon is our client and they have launched a campaign titled 'Journeys'. The purpose of the company is to highlight how photography can be used artistically on its own or as a combination with other forms of media or art. The purpose of Canon as a company is to help people realise the power of their imagination and the impact that art can have. Everything they do is with the intent of inspiring and encouraging people to confidently explore their creative side and embrace their vision. They have a philosophy called the Kyosei philosophy. Kyosei is a Japanese concept that means 'living and working together for the common good'. They believe it brings to life their commitment to philosophy along with creating an environment for people to grow and thrive. Since they are the worlds leading imaging brand they want to create more advanced technology and to celebrate innovation. The outcome of this campaign must clearly relate to the title 'Journeys'. It can be created ...

  We created surveys to figure out our audience statistics and these were the results. Key demographics: When I asked my audience how old they were- 86.7% said 16-18 meanwhile 13.3% said they are 19-24. Since 16-18 accounts for the majority of people who took this survey they will be my main target demographic in terms of age. When people were asked about their gender identity 53.3% said male, 40% said female and 6.7% said non-binary. Next, I asked people how good their mental health is and the majority being 46.7% said their mental health is average. Nobody said excellent, 13.3% said good, 26.7% said poor and 13.3% said poor. Although the majority said average a lot of 26.6% are along the poor metal health scale so they are still an important demographic to account for when creating my product. Since this is the smile campaign people were asked how often they smile. 56.3% said sometimes which is the answer I was expecting since smiling is a natural occurrence, along with 6.7% sayi...

Stress is the bodies response to pressure. There are numerous different situations that can cause stress whether that's work or family related. It's often triggered when experiencing something new or when there is a deadline ahead. Everyone deals with stress differently and everyone has different coping mechanisms and this can often depend on past experiences and figuring out what works best for you as an individual. This particular campaign is about the impact smiling can have on mental health, below is a website that briefly talks about the mental and physical benefits of smiling.   S urprising benefits of smiling .   This part of the article explains some of the benefits of smiling and it shows that there are mental and physical elements. The mental health based one being the reduction of stress, stress being a major cause of a lot of other mental and physical issues.   The physical ones being reduced blood pressure, pain and can help to strengthen the immune system, along ...

 Mind is a charity dedicated to the fight for mental health. They're a mental health charity based in England whilst also being available in Wales that provides information, advice, research and help for those struggling with mental health and people who wish to be more compassionate to those who may be struggling.  The charity was founded in 1946 as the National Association for Mental Health but was renamed Mind in 1990's. As of right now the charity has been running for 75 years and is currently run by Stephen Fry. Mind are there to aid those struggling with their mental health and to empower them to get the help they need. They make it clear this is something they're very passionate about and will do everything in their power to help others as any good charity should. Mind being a charity relies on donations to both pay the workers and to fund the charity altogether and one thing that helps to get more donations is the support they get from well known people. Getting sup...

  Continuity editing- Continuity editing is a process in which related shots are combined into a sequence to keep up the consistency of the story. The purpose of this editing style is to create a coherent sequence that draws the audience's attention and creates the illusion of reality. (example: jump cut) Non Continuity editing- Non continuity editing is when are mismatched to disrupt the impression of time. This brings the audience's attention to the cut and disturbs the illusion of reality. (example: flashbacks)

Camera Shots and Angles Low angle shot - A low angle shot is a picture or a film sequence taken from below the subject.This shot gives the impression that the subject is strong and powerful. This can be used when antagonists are talking to people working for them. It can also be used on the protagonist and is often used when they are about to beat the villain. High angle  A high angles shot is a technique in which the camera looks down on the subject from a high angle. High angle shots are often used to make the subject seem vulnerable or powerless when applied correctly. Dutch angle- The Dutch angle shot also known as a canted angle, a Dutch tilt or an oblique angle. This technique consists of an angled camera shot where the horizon line isn't parallel with the bottom of the frame, and vertical lines are at an angle to the side of the frame. Overhead shot- An overhead shot is an extreme high angle shot that is directly or almost directly above the subject. It allows the viewers in...